Many serious sports bettors consider the futures wager the province of rank amateurs trying to go for the big killing. Theyre the sports betting equivalent of the wanna-be stock investor who always gripes if only I had bought Microsoft when they went public. Theyre not the type wholl do the work to grind out profits in the market, nor are they forward thinking enough to find the next big company to go public. Theyd rather lay some money on a high priced dog and hope for the best, which seldom (if ever) occurs. Right now at some sportsbooks a $100 bet on the Cincinnati Bengals to win the 2010 Superbowl will pay back $10,000. The problem is that the true odds of Cincinnati winning the Superbowl are probably in the range of 50,000 to 1 which makes the +10000 youre getting in this bet a bad value from the get-go.

Of more practical concern to the serious sports bettor is the necessity of tying up a portion of your wagering bankroll for a long period of time. Additionally, once you’ve placed a futures bet the outcome is still subject to the typical areas of concern for sports handicappers–injuries, trades, coaching changes, etc. It’s hard enough to stay on top of these variables on a day-to-day basis, and predicting them over the full season is downright impossible.

So why bet futures at all? More so than anything else, its essential to think of sports wagering not in terms of who wins or loses, but in terms of value. Properly utilized, future book wagers are often a great source of value. Below are some of the ways I like to use future wagers:

The early bird gets the worm. The early bettor gets the value: Many sports books offer non-sports proposition bets, including entertainment based wagers like the Academy Awards. Someone who enjoys following the industry and keeping up-to-date on whats happening in Hollywood can get a decided edge over the bookmaker, who doesnt have the time to stay juiced in to industry news and gossip.

Some books even take bets on the major awards like ‘Best Picture’ and ‘Best Director’ before the nominations are actually announced. In this situation, a bettor who can read the ‘buzz’ on which films will be nominated can find substantially better values before the nominations are announced.

Making the Academy Awards an even better candidate for futures wagers is the nature of the film business itself. The release schedule for films is set well in advance, and after the year end cut off date no ’surprise’ releases can sneak in to consideration. At this point, its relatively easy to narrow down the serious contenders and with some work to come up with a ’short list’ of Oscar candidates.

It’s also possible to leverage value in the ’stick and ball’ sports with future wagers. There are obviously more variables in sports than in the entertainment industry and the top teams are never going to be found ‘under the radar’. For example, you can already bet that the Patriots will win the 2010 Superbowl but you’ll be hard pressed to find a value price on such a popular team with the general public.

To find value on this sort of wager you need to look for ‘dark horse’ candidates. For example, at midseason you could have bet on the Carolina Hurricanes to win the 2009 Stanley Cup at prices as high as 25/1 or 30/1. Now, they’re one of four teams remaining and are priced at 5/1 to 7/1 depending on the book.

This play wasnt based on any sort of certainty that this team would win the Stanley Cup, but rather on the value they presented. In other words, the true odds of this dark horse Cup win is more in the range of the current price so the 40/1 is a clear overlay. Once the playoffs begin, this sort of positional play offers a lot of options to hedge and to lock in a profit.

Dont forget the field. Many bettors dismiss plays on the field in a futures wager out of hand, thinking that the wager represents all of the entrants not good enough to justify an individual price. If you pay attention, however, you can frequently use a field wager to your advantage. Shortly after Dale Earnhardts tragic death at the 2001 Daytona 500 I found a sportsbook that was offering a field wager on the NASCAR rookie of the year award at 15/1. Richard Childress Racing hadnt officially announced Harvick as the fulltime replacement for Earnhardt, but the word on the streets strongly suggested that would be the case. I knew that Harvick was a talented young driver (he was the 2000 Busch Series rookie of the year), but the unique situation with a rookie driving for one of the best financed and most experienced teams in the sport was too good to pass up. I made the bet on Harvick at just the right time, since after he was announced as the replacement for Earnhardt the line dropped to 5/1. After he won his first race (in his third race) the line dropped to 2/1 and by mid season the field was a -250 chalk.

Clearly the Harvick play was a ‘best case scenario’ but there are other instances where value can be had on ‘the field’. While sportsbooks have learned a lot about NASCAR in recent years, up until a few years ago it was frequently possible to find a ‘field’ bet on road course races that included the ’specialists’ that teams frequently hire for these events. In other words, it was possible to bet a group of road course ‘ringers’ such as Ron Fellows, Scott Pruett and Robbie Gordon with one wager. Again, you have to keep your eyes open and be ready to act quickly to take advantage of these rare opportunities.

As a postscript, I want to emphasize the importance on shopping around any futures play for the best price. Shopping points is a smart thing to do on any wager, but the differences from book to book are frequently most extreme with futures plays. A little legwork can yield a substantially better price and the resulting better value.